Review of Contemporary Business Research

Growing Capacities of Sustainable Entrepreneurship in Townships: A Theoretical Perspective
Walter Matli, Prof Annelie Jordaan

Abstract
Part of the current Township Economy Revitalisation (TER) campaign involves increasing the participation and success of township entrepreneurs to participate in their township economy. As with most developing countries, South Africa is a country full of possibilities, however, most people are not granted access to these opportunities, particularly the beginners in entrepreneurship. This prevents ordinary people from the township to actively participate and contribute to their own township economy. The purpose of this research paper is to explore how township entrepreneurs can play a participating role in their own economy. Data was gathered primarily through a literature review survey which directs the proposed model discussed in this paper. A qualitative research pilot study was conducted to gain insight into the understanding and thoughts of township entrepreneurs regarding their significant role in participating in the township economy. The key findings reveal the need for a continuous process to drive innovative sustainable development in townships. There have been numerous awareness initiatives to encourage people from townships to participate in growing their economy. In most instances, novice entrepreneurs’ success relies on the environment and support structures available. Both the public and private sector should remain committed, not only to ensure quality in training programmes and entrepreneurship skills but also to create an enabling environment in the township for people to participate in their economy.

Full Text: PDF     DOI: 10.15640/rcbr.v5n1a10