Review of Contemporary Business Research

Valuing Value Plays with Bloomberg
Christopher Brady, Wayland T. Coppedge, Reinhold P. Lamb

Abstract
Value analysts attempt to identify particularly undervalued securities in an attempt to produce positive returns and even positive alpha. This paper traces the process of that pursuit from company selection through valuation. The resource showcased throughout is the tool used by professional portfolio managers and security analysts – Bloomberg. Each iteration along the process is demonstrated through Bloomberg functions and screenshots, providing a step by step map for identifying potential value plays.

Full Text: PDF     DOI: 10.15640/rcbr.v5n1a1