Home > Contemporary Business > Vol 2 No 1 June 2013 Abstract 2
The Influence of Brand Value on Selected Malaysian’s Companies Book Value and Shareholders
Pegah Rasti, Somaye Gharibvand
Review of Contemporary Business Research, 2(1), pp. 12-19.

Abstract
Purpose: Examine the influence of brand value on book value, and profit after interest and tax, and dividend yield in Malaysian companies.
Objectives
i: To determine the effect of growth brand value on book value in selecting the best brand of Malaysian companies.
ii: To identify the determinants that influence brand value on earnings before interest and tax (EBIT) and dividend yield (DY).
Methodology/Design/Approach: Prior to testing the hypotheses, coefficient alpha, reliability, and correlation analysis were applied to determine the validity and reliability of the data collected. Multiple regressions were performed to test the hypotheses.
Research Implications: Results of this study show clearly that brand value has no influence on all of these parameters of financial performance of companies. According to results of this study, brand value has a positive influence on companies’ book value, and earnings before interest and tax.

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Rasti, Pegah., & Gharibvand, Somaye. (2013). The Influence of Brand Value on Selected Malaysian’s Companies Book Value and Shareholders. Review of Contemporary Business Research, 2(1), pp. 12-19.

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Pegah Rasti studied in Bachelor of Accounting (2002-2006) on Mobarake University and worked on auditor institution until 2008 in Iran.

After that Rasti went to Malaysia and studied Master of Business Administration (major of Finance) until 2012. She presented tree papers at DRC2012 (Certificate of Doctoral Research colloquium 2012 in Conjunction with the Regional Entrepreneurship Development Symposium 2012) in Malaysia.

Rasti came back to Iran after finished university and work on Dairy Company in Tehran.

 

Somaye Gharibvand
Faculty of Management, Multimedia University
Cyberjaya 63100, Malaysia