Review of Contemporary Business Research

Review the Factors Supporting Senior Management Leadership, Strategic Planning and Quality Improvement And Productivity, Customer Satisfaction of Isfahan Pegah Dairy Company
Rezvan Fazel, Dr. Fatemeh Ziglari, Dr. Mohammad Reza Iravani

Abstract
The aim of this study was to investigate the factors that support and leadership, strategic planning and improving the quality and efficiency of customer satisfaction of Isfahan Pegah Dairy Company, the research method is descriptive - survey. The population consisted of all local executives and sales managers make up Pegah Dairy Company. The population for this study due to the limited number of samples was selected from the same community as their number is 50 people. The validity of the questionnaire has been used by faculty advisors regarding the applicability of the research questions and aims of the questionnaire was confirmed Cronbach's alpha coefficient to determine the reliability of the instrument used, The reliability of the total scale in this study, 0.96 Obtained. Data using simple linear regression analysis was performed using SPSS 18 software. The results indicate that top management support and leadership had an impact on customer satisfaction and strategic planning and have an impact on customer satisfaction and quality improvement has an impact on customer satisfaction. Identification and training of staff, also has an impact on customer satisfaction.

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