Review of Contemporary Business Research

Sustainable Business Operations –‘Blue Money’: Connecting Management and Economics
Muthu Krishna V, B.Chandrasekaran, Swathipriya Dhavala

Abstract
This paper is written to create an interest in sustainable business practices on blueadvantages in Management and Economic fronts. A possibility of orienting business improvements in the concurrence of conservation methods is studied by us in prime focus. Conservation of nature and natural resources with revised restructuring on ‘Sustainability’ is very important in this modern world filled with globalization and liberalization policies. This paper concerns on non-traditional approaches, making water as a social and economic key factor, shaping future of socially sustainable entrepreneurl practices. It is meant for driving the success of sustainability and its industrial survival, possible. Practices are understood with ‘Operations Management’ techniques in a common sytax equally applicable across diversified fields in the ‘Blue Business’. The paper is divided into three sections; following the introduction, presenting general principles making water as a key-element of study, followed by sections dealing with illustrative estimates of outlays and values in business segments with respect to water resources management and the final being providing with a summary of effects and conclusions.

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